About us

Embracing Conscious Elegance: The Amoreze Manifesto

The Problem With Lingerie As We Know It

The lingerie industry hasn’t evolved with women’s bodies.

For decades, it has relied on rigid underwires, synthetic fabrics, and outdated sizing systems that force women to adapt to garments instead of garments adapting to women. Bras are pushed as “push-up,” “balconette,” or “one-size-fits-all,” while real bodies change monthly, hormonally, emotionally.

I didn’t start Amoreze to create another lingerie brand.
I started it because I could no longer ignore what we wear directly on our skin and what that might be doing to our bodies.

Amoreze exists to challenge the idea that lingerie must be uncomfortable, toxic, mass-produced, or disconnected from the woman wearing it.

Why I Started Amoreze

My name is Anca, and I founded Amoreze eight years ago after someone very close to me was diagnosed with breast cancer.

That moment changed how I thought about everything: what I eat, how I live, how I care for my body and mind. And then one question kept coming back to me:

What about the materials we wear on our breasts every day?

As I started researching, I discovered two things that disturbed me deeply:

Traditional underwires sit directly against lymph nodes
Polyester releases toxins when warmed by the body

At the same time, I was frustrated on a very practical level. I owned more than eight bras all in different sizes, all uncomfortable, all supposedly “luxury.” No one helped me find my real size, and every brand seemed to invent its own sizing logic.

So I did what felt natural: I started designing my own solution.

From Bralette to Berlin Atelier

At the beginning, I created a simple triangle bralette anatomically correct, made from lace with as much cotton as possible, without wires, built to support rather than compress.

It was comfortable.
It was visually delicate.
And it worked.

At that time, “bralette” wasn’t even a category. The market was dominated by padded push-ups and rigid balconettes. What I was doing felt radical simply because it respected the body.

As time passed, Berlin shaped me.

The freedom, the nightlife, the creative tension between softness and strength pushed my work further. Elastic straps evolved into fine-cut Italian leather strips. Lingerie lines met leather structure. Femininity didn’t disappear — it transformed.

What emerged was not fetish wear, but something else entirely:
a love story between the body and leather.

What Makes Amoreze Different

Lingerie That Fits You — Not the Other Way Around

I still create tailormade pieces because I believe lingerie should adapt to the body, not force the body into predefined sizes. Women’s bodies are not static and our lingerie shouldn’t be either.

Engineering Meets Sensuality

As an environmental engineer, I work with geometry, balance, and structure. I use lines and shapes to emphasise the natural beauty of the female form not to hide or reshape it artificially.

Leather, Reimagined

We use high-quality leather offcuts from luxury fashion houses materials that would otherwise be discarded. These remnants are transformed into refined, lingerie-inspired leather pieces that layer over the body or existing lingerie.

Made-to-Order, Always

Nothing is produced without intention. Every piece is created only after an order is placed. This eliminates overproduction and allows each garment to have a specific owner from the moment it’s imagined.